Social Media Marketing plays a key role in the digital marketing campaign. Basic

Question

Social Media Marketing plays a key role in the digital marketing campaign. Basically the company is seeking promotion of its products through social media interactions with customers. It hopes to attract customer traffic by abrupt promotion of its car products. It is hoping to seek insight on customer needs and demand through such interactions and position its brand as such based on the needs and by geographical classification of its products. It aims to polarize its product by promotion strategies such as creating YouTube videos, organizing attractively prized contests, draws etc. The main focus is using social media as a cheap source of unlimited promotion and by following customers in almost all popular platforms to make them aware of their product as much as possible.

In order to market Dreamz the following steps can be used:

The intended image for the Dreamz brand should be attractive and should state a meaning. The customers should be able to identify the brand easily and it should be the TOMA (Top of Mind Awareness) for the customers. For example, the logo of the Apple Inc. depicts the name of the company. No customers can ever forget the company name with the image. There are several tools to analyze the foot-traffic and Dreamz should choose the best tool. The recommended tool is Facebook’s tools namely local insights and local awareness ads. The local insights tool shows the small business owners foot traffic around their stores. With the help of the local awareness ads, the local companies can have at least five locations to dynamically make the FB campaigns relevant to their business.

The digital marketing can use social media as below:

Facebook- The use of FB is a growing trend in today’s digital era. There is an increased exposure to potential customers, collection of more leads, less marketing costs, free analytical tools like local insights as mentioned above is available, web traffic can be increased, etc. Hence, Dreamz can advertise via FB about any offers and discounts.

Frequency of post- There are several factors that determine the frequency of posting such as demographics and customer preferences. Facebook’s insight tool helps the business owners to identify the type of audience and their preferences. If the targeted audience is not yet reached, then the FB post can be repeated.

Type of post- If the potential customers are active on FB, then relevant Dreamz offers, discounts and interesting product introductions can be posted. Otherwise frequent post to non-active FB users will not reach the targeted audience.

Instagram- This is a photo sharing application and the photos can be shared via mobile, desktop, and internet. The service allows users to share pictures publicly and privately.

Frequency – It has been noted that one post per day and a maximum of two posts per day is an agreeable number. If there are many posts posted on a day, then it will flood the customer’s folder.

Types of posts- Dreamz should be able to provide a crisp message via their posts.

Actionable posts- Give the followers the idea to use the product. For example, for fashion apparel, accessories can be matched and posted. For Dreamz, post which makes innovative use of the Dreamz products can be posted.

Motivational posts- Posts which motivates the customers can be posted in photo messages.

Inspirational photos- Customers might have an idol image in their mind like a sportsperson. Dreamz can utilize this and post the picture the people prefers.

Empowering good causes to the society- Posts that show charitable causes can be used to depict Dreamz ‘corporate social responsibility.

Twitter – It is one of the social media which is used to share the views and thoughts in a short message.

Frequency of posts- The posts should be posted once daily initially. Then the frequency can be increased based on the results.

Types of posts- Posts can be links, images, retweets which is used to share already tweeted posts, quotes, and comments.

Conclusion- The timeline for social media introduction can be any time when Dreamz company feels that the awareness is less, sales is less, promote new products and also to gain a competitive advantage. The above options for social media marketing would make Dreamz a successful company.

can you do the social media marketing strategy based on these information . thanks

Explanation / Answer

Answer:

Creating a compelling social media strategies to enable you to accomplish your objectives can be a genuine test. Like we specified recently in a post about objective setting systems, thinking of social media objectives for our promoting group here at Buffer has regularly been somewhat random for us.

There are such a large number of objectives we could possibly concentrate on like brand mindfulness, engagement, movement, and information exchanges, to give some examples. There's additionally the test of making sense of how to ensure your web-based social media objectives are lined up with your general organization objectives. So how would we choose what to set our sights on for the coming year?

In this post, I'd love to share a system you can use to ensure your social media advertising endeavors are heading the correct way and having the greatest effect this year.

What's more, we're continually hoping to discover better approaches to enhance our objective setting process. So don't hesitate to share any contemplations and thoughts you may have about how you may make a social media plan.

Stage 1: Set social media objectives that line up with your general organization objectives

On the off chance that we need our web-based social media promoting endeavors to have the greatest effect, its super imperative that they're lined up with our general organization objectives and qualities.

Stage 2: Break down your objectives into particular strategies

Once you've made an interpretation of your organization objectives into social media objectives, the following stage is to outline the particular moves you have to make to finish the objectives you've set.

Stage 3: Prioritize your arrangement

Each advertising group, regardless of its size, has limited assets. So it's basic to organize your strategies and make a social media showcasing plan from them.

Stage 4: Assign errands and set ETAs

Once you've organized the particular strategies you anticipate utilizing to fulfill your social media objectives, the following stage is to add two components to every strategy:

Dole out individuals who will chip away at and be in charge of each of them? Set an ETA When might you like each of them to be excessively finished by?

Stage 5: Analyze and adjust the arrangement as you go

To wrap things up, after you've set your arrangement its super essential to make modifications and adjust your objectives and strategies as you go.

Related Questions

Navigate

• Browse (All)
• Browse S
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.