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1.If an organization is trying to collect data on a topic where there may be a c

ID: 376830 • Letter: 1

Question

1.If an organization is trying to collect data on a topic where there may be a concern for interviewer bias, the best methodology to employ would be: Question 28 options: a) Mail surveys b) Telephone surveys c) Personal interviews d) Focus groups

2. The adopters who are willing to endure technical difficulties in order to gain a competitive advantage in terms of the diffusion of innovation curve are early adopters.

Question 31 options:

3.

The major difference between secondary and primary data is that secondary data are:

Question 37 options:

a) Usually more costly

b) Have more respondents in the data set since they are national samples

c) Collected by Government agencies

d) Are data collected for another purpose than that under study

True False

Explanation / Answer

(1)

For a) Mail surveys, the interviewer's bias is eliminated. So, it can be employed when there is a chance of interviewer's bias.

(2)

[TRUE] - Early adopters are the option leaders who are willing to endure technical difficulties and also poor service in order to gain a competitive advantage in terms of the diffusion of the innovation curve.

(3)

Option (d) is correct. The secondary is collected from some source where the data had some other purpose than that of the present research objective.

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