The owner of Eat Now Restaurant implemented an expanded menu last year. The menu

Question

The owner of Eat Now Restaurant implemented an expanded menu last year. The menu was a success, drawing many more customers, who seemed to like the increased variety of the menu choices over the previous menu. But, good news soon became bad news as long waiting lines began to deter customers and business dropped off. Because of the space and other limitations, there didn’t seem to be any viable options to consider. Then a customer mentioned a technique called mass customization that was being used at his company. He said it really streamlined processing and maybe it could work for the restaurant. Describe how that approach could work at the restaurant and why it could be expected to reduce waiting lines. What costs would be involved in transitioning to this system? What other approaches could be used to reduce waiting line times?
The owner of Eat Now Restaurant implemented an expanded menu last year. The menu was a success, drawing many more customers, who seemed to like the increased variety of the menu choices over the previous menu. But, good news soon became bad news as long waiting lines began to deter customers and business dropped off. Because of the space and other limitations, there didn’t seem to be any viable options to consider. Then a customer mentioned a technique called mass customization that was being used at his company. He said it really streamlined processing and maybe it could work for the restaurant. Describe how that approach could work at the restaurant and why it could be expected to reduce waiting lines. What costs would be involved in transitioning to this system? What other approaches could be used to reduce waiting line times?
The owner of Eat Now Restaurant implemented an expanded menu last year. The menu was a success, drawing many more customers, who seemed to like the increased variety of the menu choices over the previous menu. But, good news soon became bad news as long waiting lines began to deter customers and business dropped off. Because of the space and other limitations, there didn’t seem to be any viable options to consider. Then a customer mentioned a technique called mass customization that was being used at his company. He said it really streamlined processing and maybe it could work for the restaurant. Describe how that approach could work at the restaurant and why it could be expected to reduce waiting lines. What costs would be involved in transitioning to this system? What other approaches could be used to reduce waiting line times?

Explanation / Answer

Mass customization is a process inwhich small changes are made according to the preference of the customers and the flexibility of their needs.It can be of adopting any kind of methods but ultimately it should give ultimate satisfaction to the customers through its services.Diffetent group of customers are targeted in this approach rather than one particular group.It is finally what the customers are expecting for.

In this case of restaurant mass customization can be approached in the following ways.

1.The changing menu was a success and as a part of success many customers visited the restaurant but the problem was with the space as it could not accommodate all of them.Simple solutions like the following can be given for this.

2.Many customers will readily opt for home service if delivered ina prompt manner.so a home delivery service can be announced for the customers.

3.Online ordering via is also a challenging marketing strategy these days.That is another option open for customers.

3.Apart from these two options the owner can put out a work through advertisements that booking of tables along with the timing should be done in advance so that unnecessary troubles like waiting in a que can be avoided.

4.For all these the owner has take proper arrangements by investing a lot in th initial stages.

5.For prompt home delivery he has to appoint extra employees and monitor if that process is going on with our any delay or complain.

6.For online ordering he has use the latest technology which should be installed.

7.For advance table booking he has to appoint responsible people to take care of the complete process ina perfect manner.

Initially it may seem to be too expensive but it will show positive results in a gradual manner.It will also improve the fame of the restaurant and at the same time solve the problem of less placed.Customers will slowly get adapted to this once the process becomes perfect and routine.

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