1.) Provide a very descriptive history of Apple. Make sure to include dates. (I
ID: 378045 • Letter: 1
Question
1.) Provide a very descriptive history of Apple. Make sure to include dates. (I wrote up until the invention of Apple II which introduced color graphics. Continue from there.)
2.) What is the overall view of the market analysis of Apple? Be detailed.
3.) Determine a strategy for Apple. Make your recommendation then explain your decision.
4.) Steve Jobs followed an autocratic management style while Tim Cook followed a democratic management style. How effective was each management style?
Please answer each question in full paragraphs, not one or two sentences and write them in your own words. Also link what sources you have used.
Explanation / Answer
1.) Provide a very descriptive history of Apple. Make sure to include dates. (I wrote up until the invention of Apple II which introduced color graphics. Continue from there.)
2.) What is the overall view of the market analysis of Apple? Be detailed. 3.) Determine a strategy for Apple. Make your recommendation then explain your decision
Apple’s primary marketing objective is to transform the customer experience and introduce products that are revolutionary and innovative.
Apple offers premium products at a much higher market prices than the competition and the best part is it still maintains the premium prices maintaining large market share and high profit margins.
Objective 1- The first marketing objective of Apple is to continue to create most innovative and transformational products. The marketing objective that it has set is to be a trend setter in whatever pursuits that they follow.
Objective 2- To continuously keep innovating and be a leader in defining the future technology landscape
The marketing strategy tries to put this ground breaking technologies in customer’s hands and charge a premium for that. They do this in the most innovating manner.
Their belief is that the consumer will always invest in the next most innovative product if they know how to use it easily and what value does it deliver in terms of utility as well as some sort of snob value.
Apple continues to study the market looking for next best things and how customer’s tastes are evolving and how they are buying technology products.
To convert this insight into a successful product is the key marketing strategy for Apple.
4.) Steve Jobs followed an autocratic management style while Tim Cook followed a democratic management style. How effective was each management style
In my opinion, democratic management style is more effective than the autocratic management style. Democratic gives employees a visibility and a chance to put their points through and creating a collaborative business environment and healthy working relationships. Also, with respect to millennials, the democratic management style will do a much better job than the autocratic management style.
Democratic Management style can enable the following to help manage and meet millennials' Career expectations, which is better than democratic style of management:
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