1.) Provide a brief description of the term product strategy . 3.) What is produ
ID: 404253 • Letter: 1
Question
1.)
Provide a brief description of the term product strategy.
3.)
What is product configuration? Provide an example of how this practice is used in the sale of commercial stereo equipment.
5.)
Define the term orginizational culture. How might this company information enhance a sales presentation?
7.)
Explain what the customer's expectations are concerning the salesperson's attitude toward competition.
10.)
Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?
Explanation / Answer
1. Provide a brief description of the term product strategy.
Ans. The product strategy is a well-conceived plan that emphasizes acquiring extensive product knowledge, learning to select and communicate appropriate product benefits that will appeal to the customer, and positioning the product. The product strategy is based on three prescriptions: (1) become a product expert, (2) adopt feature/benefit process, and (3) position product.
3. What is product configuration? Provide an example of how this practice is used in the sale of commercial stereo equipment.
Ans. Product configuration involves bringing together many parts of the company
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