In creating the advertising message, which of the following is not recommended w
ID: 378052 • Letter: I
Question
In creating the advertising message, which of the following is not recommended when creating a slogan?
The slogan should be short.
The slogan should be memorable.
The slogan should be accompanied by a spokescharacter.
The slogan should be retained for a long period of time.
The slogan should be backed by a large marketing budget.
2)
_______________ is digital advertising that matches the appearance and purpose of the content in which it is embedded.
Native advertising
Advocacy advertising
Content advertising
Institutional advertising
Comparative advertising
a.The slogan should be short.
b.The slogan should be memorable.
c.The slogan should be accompanied by a spokescharacter.
d.The slogan should be retained for a long period of time.
e.The slogan should be backed by a large marketing budget.
2)
_______________ is digital advertising that matches the appearance and purpose of the content in which it is embedded.
a.Native advertising
b.Advocacy advertising
c.Content advertising
d.Institutional advertising
e.Comparative advertising
Explanation / Answer
Answer 1
Option e
While deciding advertisement one shouldn't spend heavy budget on it as the advertisement are made to attract customers and as the customer wants change time to time to keep that each cannot have high budget
Answer 2
Option a
Native advertising is a type of advertising in which it matches the forms and function of platform on which it is created
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