Concept check: What do you think? The dramatic growth in online sales in recent
ID: 378531 • Letter: C
Question
Concept check: What do you think? The dramatic growth in online sales in recent years has led many pundits to predict that mail order channels driven by paper catalogs would virtually disappear. But this has not happened. By the close of the first decade of the twenty-First Century, over 17 billion catalog were mailed to U.S homes, which helped to produce over $700 billion in sales via this "old fashioned" channel of distribution. Q: what do you think is the future of catalog marketing? Q: Would mobile commerce via smart phone replace selling through catalog? (Yes? Or No), give five reasons. TELL US WHAT YOL THINK! 0Explanation / Answer
A1-The future of catalogue marketing will still exist for some shopping like sports car, Jewellery, mechanical parts, battery, home decor and for some outdoor supplies . These all use paper catalogues to continue work in market as a choice.Here the companies might send full-line merchandise catalogue in print form but also sometimes as Cds ,videos or through online. But definitely the catalogues have longer life than any other direct mail pieces.
Most common 5 future trends on going for catalogue marketing are as follows:
1.Audience for channels:
A sense that retailers that had to participate in every channel to lead success.
2.Cultivate Audiences for prospects:
We know that more than 50% of all the retailers purchases begin with web research and there is a huge opportunity to engage future buyers online.
3.Incremental Marketing effectiveness not Attribution:
A shopper might see the several offers before purchasing anything from the market.They might have also received a catalogue and by clicking on any paid ad and upon receiving abulk sms or email to see a digital ad and retargeting to visit it again.
4.Cookie Based Audiences:
No of ways are found now a days to match with the unknown visitor to the website as a part of known prospective audience.
5.Web behaviour at the individual level:
The retailers have already made their mind whom to pay attention among their customers. Like those who spends more time on it.
The catalogue marketing also offers:
1.The products
2.Any optional features
3.The price of the product
4.Any free literature or booklets
5.The payment terms
6.Any special fulfilment options like free shipping
7.The way the offer is worded or pictured
8.Any quantity limits
9.Any incentives, bonuses , extras and premiums
10.Any future obligations
11.Any time limitations and restrictions
12.Guarantees
A2-Mobile commerce via smart phone have certainly affected the selling of catalogues . Its visual looks and impression, its dynamic access and many other features like pointed below:
1.Its big candy screen or LCD which could bring an accurate visual impression.
2.Its storage capacity which can save and show number of related videos and marketing prices with a comparison filter.
3.By its user friendly operating system similar to any laptops or desktops. Big screen features view.
4.By just one go or on one click to view all that stored in the market.
5.It is portable and need to memorize anything would not require. It will also fit inside your pocket and purse to view view anytime required.
6. It will save your time and will help you in knowing or showing the exact comparison and the place of the store where it is available or if it available in a cheaper price somewhere else.
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