Taser Company Ignored SEC Emails Because They Were In a Spam Folder By Kristy We
ID: 378695 • Letter: T
Question
Taser Company Ignored SEC Emails Because They Were In a Spam Folder By Kristy Westgard October 20, 2017, 1:07 PM EDT Check your spam box. It could be the SEC. That’s the lesson learned this week by Axon Enterprise Inc., the company best known for its Taser stun guns. Late Thursday, Axon announced that “due to miscommunication issues,” the company has just become aware of SEC requests regarding its previous financial reports and is now scrambling to respond. The stock fell as much as 7 percent, its biggest drop in more than two months. What happened? Axon’s internal email filters are to blame. The SEC sent its initial comment on Aug. 10 and follow-up requests only to Axon’s new CFO Jawad Ahsan, and they were quarantined in a spam filter. Dougherty & Co. analyst Jeremy Hamblin in a note to clients, called the incident "embarrassing, but nothing to be concerned about.” Truth be told, the SEC sends these sorts of comment letters to companies all the time, Hamblin says. Next time, Axon is sure to be watching more closely. The company says it has already changed its email filter and established a more reliable line of communication with the agency.
Questions
1-What Characteristics or strategy would have helped the SEC efficiently communicate?
2-Did SEC analyze their medium options for effectiveness?
3-Would another medium have been more effective and why?
4-Based on your readings what type of communication was the SEC email such memo, request, informational, etc.?
5-Did it follow the general guidelines for the required form of communication?
6-How should Taser respond to the SEC which type of correspondence should they use such memo, informational, persuasive or apologetic and what are the required guidelines for that specific communication for it to be effective and through which medium?
Please provide detailed answers with the appropriate methodology and approaches I need through explanation not just few sentences answers thanks for your help
Explanation / Answer
1-What Characteristics or strategy would have helped the SEC efficiently communicate?
SEC should have leveraged the holistic communications strategy that takes into account all the possible modes and channels to communicate. Also, the communication medium also depends on the criticality of the information shared or asked. In this case, only sending an email does not justify the use of proper communication strategy. This information is also strategic for the company, so SEC should have used multiple communication mediums such email, personal call and a formal letter to get the desired information.
2-Did SEC analyze their medium options for effectiveness?
No, as evident from this case and an explained above, SEC did not analyze their communication mediums for effectiveness. They still follow a legacy approach to communication which is not very healthy and efficient as per the current technology tools available in the market for communicating flawlessly and efficiently.
3-Would another medium has been more effective and why?
Yes, a personal formal call to the company representatives and a formal authority letter would have been an added communication medium so that the stakeholders are aware of the proof of the communication without such small and absurd technical glitches.
4-Based on your readings what type of communication was the SEC email such memo, request, informational, etc.?
It was a request communication asking for more details from the company executives and its CEO.
5-Did it follows the general guidelines for the required form of communication?
No, it did not follow the guidelines for the required form of communication. Emails are only form of communication for such purposes, it must be bolstered by additional of formal calls and physical letters.
6-How should Taser respond to the SEC which type of correspondence should they use such memo, informational, persuasive or apologetic and what are the required guidelines for that specific communication for it to be effective and through which medium?
A taser should respond asking the SEC to adopt a variety of communication mediums leveraging the technology tools available nowadays. It could be a combination of following:
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