You are responsible for identifying and analyzing all parts of a sport organizat

Question

You are responsible for identifying and analyzing all parts of a sport organization’s marketing mix and making recommendations to the organization based on your observations, research and analysis. The Cleveland Cavaliers (NBA) is the organization.

The Sport Product includes, the; Game, Star Power, Equipment and Apparel, Novelties and fantasies, the Venue, Personnel, Ticket and Print Material, and the Organization

b. The People includes; 1. how large is the total market for your organization? (# of people? Ages? Gender? Demographics?); 2. who are their fans? (you should be able to find some research related to sport fan demographics); and 3. identify in your recommendations who they should also target as “new fans”.

Explanation / Answer

As sports needs enthusiasm and most importantly showcasing the support of the team to the opponent's fans. As the company manufactures a variety of products for different sports, the target audience is very large. Therefore, let's give a brief about what kind of target audience will be:

They will be young, dedicated and knowledgeable people who know about sports and who watch and supports them.

For the apparel, Kids and teenagers can be the suitable audience, and also the female audience till 30 age group.

The new market can be the corporate employees, the male demography of 30-45 yrs of age.

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