You are responsible for identifying and analyzing all parts of a sport organizat

Question

You are responsible for identifying and analyzing all parts of a sport organization’s marketing mix and making recommendations to the organization based on your observations, research and analysis. The Cleveland Cavaliers (NBA) is the organization. The Sport Product includes, the; Game, Star Power, Equipment and Apparel, Novelties and fantasies, the Venue, Personnel, Ticket and Print Material, and the Organization b. The People includes; 1. how large is the total market for your organization? (# of people? Ages? Gender? Demographics?); 2. who are their fans? (you should be able to find some research related to sport fan demographics); and 3. identify in your recommendations who they should also target as “new fans”

Explanation / Answer

The sports people are generally enthusiastic and dedicated to showcasing their support for the team. The products should highlight the support for the teams and sports in the prints. The target audience should be

1. Male and Female- sports enthusiasts up to the age of 30 yrs

2. Beyond 30, they need to come up with different products to convince the audience to showcase their support

3. They can also go for corporate employees and pitch for B2B marketing of the products

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