Case Study-5 Module-5 Management at Jolly Arabia, leading food products producin

Question

Case Study-5 Module-5 Management at Jolly Arabia, leading food products producing and marketing company based in the Kingdom of Saudi Arabia has recently observed decline in their sales and market share in the highly competitive market. They hired Mr. Akram as a general manager to bring the company out of current crisis. Mr. Akram is a well renowned management expert with operations management education and experience. After suggesting, the role of OM, globalization, forecasting and importance of quality management to the company, Mr. Akram tried to evaluate the layout strategy adopted by the company in order to find the loop holes and suggest a better one which can improve the operations. Your current task is now to prepare a proposal for the company highlighting the following; 1. Strategic importance of layout decisions

Explanation / Answer

Hi,

Thanks for the question.

4 P's define the marketing strategy for any company or for a particular brand. This is the strategy to reach and market the product to the customers.

The 4 P's will be:

Product: As mentioned, the product for this particular scenario will be McChicken and Big Mac.
Price: Price generally should be according to the perception of the customers to see its worth. They should consider to price the product moderately not on a low price because that would give the feel as the quality compromised.
Place: That should be very evenly distributed across the outlets in the US. The product will be very popular so the company should be very efficient in the distribution.
Promotions: Mcdonald's is very aggressive in terms of the advertising mostly in the Tv advertisement or OOH branding.

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