This is a written assignment that should conform to the Guidelines for Written A
ID: 380418 • Letter: T
Question
This is a written assignment that should conform to the Guidelines for Written Assignments. In order to complete this assignment, you will need to do the following:
•Go to one of the following Web sites:
https://www.franchise.com
http://www.franchising.com
•You’ll see that it’s possible to research franchise opportunities at both Web sites. Choose one or the other site as the basis for your research.
Your Task
•Using the search tools on the Web site, perform a search, and select a franchise that interests you.
•Once you have looked at the information provided, please prepare and submit a written report that covers the following: Name of franchise you selected and a brief summary of the business opportunity.
Why you selected the franchise you did. What was it about this particular franchise that attracted you to it?
Start-up costs. Specify what the owner (“franchisee”) will have to invest, as well as any contributions toward start-up that the franchisor will make.
Potential profit or income from the business. It is possible that this information will not be provided at the sites above, so be prepared to do some research beyond what’s available there.
Support that the franchisor will provide the owner (“franchisee”), such as training, supplies, materials/equipment, location, building.
Any other general comments or observations that you feel are relevant to evaluating this opportunity. This could include information you find online about what people who have invested in the franchise have to say about their experience. Again, you may need to search the Internet beyond the two franchising Web sites listed in order to obtain this additional information.
Explanation / Answer
The franchise opportunity in the case is with a chain of speciality fast food restaurants specialising in superfoods that rejuvenate body and mind, while satiating the hunger and satisfying the tastebuds. The franchising company is ABC foods, which has decades of successful experience of the business with over 50 units running throughout the country.
The plan is to start one such unit in the university town of the city that has a high concentration of college going students and youngsters.The unit will attract young people and the elderly alike, particularly those who want a departure from the popular not so healthy options.
The primary reason behind the selection is the uniqueness of business and growth potential among all segments of market, as well as the reputation of the parent company.
The investment needed is $100000 that includes the franchise fees and the cost of set up, in addition to a commercial space of 1200 sqft which I own.
The company will provide with patented starter kits along with procurement support for establishing supply system for first three months of operation. The kitchen staff will undergo three months of rigorous on the job training at company's other locations before being put on the work. The company will provide training and development support once every three months thereafter.
The franchisee will need to pay 12% of the net revenue of the unit to the franchisee as royalty. The contract will be valid for 24 months and subject to renewal after that.
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