86, Which of the following is an accurate statement about a truly global organiz

Question

86, Which of the following is an accurate statement about a truly global organization? a) Executives are trained in worldwide operations, not just domestic or international operations. b) Its operating units are divided into geographical organizations, world product groups, and international subsidiaries c) An export department is adequate to manage this organization. d) A truly global organization is the first stage of international marketing activities. e) A truly global organization considers itself as a national marketer who sells abroad

Explanation / Answer

option B is correct.

a true global company divides the total market into small segments based on geographical regions and prepare plans with some customized strategies. as part of this, they will prepared customized products based on the needs and requirements of the region people, follow different promotional activities, prepare different strategies to capture the market. even the kind of operations, work culture, organization culture, etc will be differ from one unit to another. the location of the unit play major role here, the decisions will be taken by the location head in consultation with global heads.

hence option B is correct.

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