MARKETING QUESTION. is recommended 6. When a physical product cannot be easily d
ID: 381427 • Letter: M
Question
MARKETING QUESTION.
is recommended 6. When a physical product cannot be easily differentiated a. divesting the product b. service differentiation c, harvesting the product d. eliminating the product 7. can provide differentiation and important signals of quality for the host products whose brands are not that strong. Co-branding a. b. Ingredient branding Mixed bundling Pure bundling c. d. 8. In offering a product line, companies normally develop a basic platform and modules that can be added to a. b. c. d. meet different customer requirements lower production costs both ‘a' and 'b' none of the above 9. Based on the difficulty of evaluation, legal service is a. high in credence qualities b. high in experience qualities c. high in search qualities d. all of the aboveExplanation / Answer
Answer 6 : Option B: Service differentiation
When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation.
Answer 7: Option A : Co-branding
Answer 8: Option A :Meet different customer requirements.
In offering a product line, companies normally develop a basic platform and modules that can be added to meet different customer requirements.
Answer 9: Option D : All of above
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