MARKETING QUESTION. is recommended 6. When a physical product cannot be easily d

Question

MARKETING QUESTION.

is recommended 6. When a physical product cannot be easily differentiated a. divesting the product b. service differentiation c, harvesting the product d. eliminating the product 7. can provide differentiation and important signals of quality for the host products whose brands are not that strong. Co-branding a. b. Ingredient branding Mixed bundling Pure bundling c. d. 8. In offering a product line, companies normally develop a basic platform and modules that can be added to a. b. c. d. meet different customer requirements lower production costs both ‘a' and 'b' none of the above 9. Based on the difficulty of evaluation, legal service is a. high in credence qualities b. high in experience qualities c. high in search qualities d. all of the above

Explanation / Answer

6.b. service differentiation. Value added services must be added.

7.a. co branding. Can greatly improve host brand image.

8.c. this helps in being flexible and save costs.

9.a. legal service value can be only perceived.

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