ch of the following is provided by the licensor in a licensing agreement? A) a m

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ch of the following is provided by the licensor in a licensing agreement? A) a monetary down-payment plus royalties for all products sold locally B) a combination of intellectual property and technical information and assistance l a storefront or facility and the necessary materials to make the product D) a combination of a lump-sum payment and the intellectual know-how 37) wh 38) In a licensing agreement, the licensee provides A) the rights to use its industrial design B) intellectual property, technical information and assistance C) a combination of down-payment plus royalty D) the know-h ow and supporting products such as, raw materials and components 39) Before undertaking contractual entry strategies abroad, management A) should bribe government officials to ensure protection of intellectual property B) should register patents and copyrights with local governments C) should keep information about intellectual property confidential from all franchisees in countries with weak anti-piracy laws D) understand and follow subjective moral and ethical standards across markets 40) In international business, marketing is concerned with A) disseminating the organizational culture of a firm across global subsidiaries B) identifying, measuring, and pursuing customer needs and market opportunities abroad C) maintaining a steady flow of product-based innovations D) interacting with global business leaders 41) A global brand can best be defined as A) a brand with a complicated value-chain B) a brand that focuses on a single generational group within a country C) a brand that uses a variety of marketing campaigns in different markets D) a brand whose positioning, advertising strategy, look, and personality are standardized worldwide 42)refers to a marketing strategy in which the firm develops both the product and its marketing t evoke a distinct impression in the customer's mind, emphasizing differences from competitors' offerings. A) Positioning B) Standardization C) Diversifying D) Adaptation 43) Gray market activity is also called A) market diversification B) target costing C) puffery D) parallel importation

Explanation / Answer

37.Ans: A . A monetary downpayment plus royalties for all products.sold locally.

38.Ans: The right to use industrial design

39.Ans: B. Should register patents and copyrights with local govt.

40. Ans: Identifying , measuring and pursuing customer needs and market opportunities abroad.

41.Ans: A brand whose positioning, advertising strategy look and personality are standardised worldwide.

42.Ans: A. Positioning.

43.Ans: D Parallel Importation

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