Let’s consider an enterprise called BrotherBikes. BrotherBikes manufactures bicy
ID: 3820762 • Letter: L
Question
Let’s consider an enterprise called BrotherBikes. BrotherBikes manufactures bicycles and resells t-shirts.
BrotherBikes sells bikes and t-shirts to a network of customers (specialized, dealers throughout the world, individual customers). It procures raw materials for bikes from a variety of suppliers, acquires ready-made t-shirts from a set of sewing labs and it has a network of investors and creditors that allows it to support its finance.
Propose a value system level model for BrotherBikes. You may either draw a value system level model similar to Exhibit 2-2 (see text book), or you may prepare a matrix as follows:
External Business Partner
Resources Flowing From External Business Partner
Resources Flowing to External Business Partner
External Business Partner
Resources Flowing From External Business Partner
Resources Flowing to External Business Partner
Explanation / Answer
Customers Specialised and dealers Individual Customers Type Manufacturing and selling new bikes Reselling of T-shirts taken from sewing labs Production Manufacturing work is done within the firm No manufacturing work is done within the firm, rather readymade products are bought and resold.
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