Select a healthcare organization to observe and analyze from a marketing perspec

Question

Select a healthcare organization to observe and analyze from a marketing perspective. Write a delineating changes that the selected healthcare organization has experienced (or overcome) relative to one of the following: The implementation of its mission statement or marketing strategy The development or the introduction of a new product or service A merger with another healthcare entity The diversification of its services and products offered The divesting of potentially outdated products or services Make certain to include measures employed by the organization that affect how the institution plans to optimize or manage the results of the change.

Explanation / Answer

McLaren Health Care ( Michigan) will operate one of the region's biggest provider-funded health plans after acquisition of MDWise (Indiana).Jointly , MDwise & McLaren Health Plans will cater to greater than six hundred twenty thousand members.

Revenues are anticipated to reach six billion dollars per annum for McLaren Health Care.

Besides, giving a platform for potential growth in Indiana, expanding their health plan functions will enable McLaren to develop greater economies of scale & new prospects to share info & best practices, and all this will enhance the experience of the members & the network providers,

In the beginning of 2017, the MDwise BOD made a strategic decision to find a purchaser for the health plan whose core competencies incorporated management of risk-bearing entities.

Given McLaren’s effective   reputation of running a health plan in Michigan successfully, they have the competence required to help MDwise to succeed in a quickly altering managed care marketplace while upholding a superior service level to MDwise’s provider partners & members.

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