Technology What features would such an app need that a fixed-location Web site w

Question

Technology What features would such an app need that a fixed-location Web site would not need? Gulliver International sells about $2 billion worth of used cars per year in Japan. Compare its iPad app (www.apple.com/ipad/business/profiles/guilliver) with that of Edmunds. Start by considering the two firms' objectives with their software packages: how are their objectives the same and how are they different? This case study says that Edmunds's Inside Line app includes full-resolution photos that users can zoom. The other possible decision would have been to include low-resolution photos that load faster and use fewer megabytes of a smartphone's data cap but do not offer the zoom option. For what market or application might that software design decision have been the better choice? What differences between the two make you think so? SOURCES: Campbell, J., "Edmunds Has Their own App (Finally!), " Apple Thoughts, forums.thoughtsmedia.com/f387/Edmunds-has-their-oen-app-finally-123456.html, December 5, 2011; Taylor, P., iPad Case Study: Edmunds.com, " Financial Times, www.ft.com/intl/cms/s/0/d8e5eda6-613-11e0-11e0-ab25-0044feab49a.html#axzz1h6VLxELL (free registration required), April 8, 2011; Edmunds, "Inside Line App Comes to ipad, "Inside Line, www.insideline.com/car-news/inside-line

Explanation / Answer

1.Gulliver international app is very attractive. The interface is so good. We can zoom the images. It also provides the database of different hotels to choose from. The application also will have a save options. With this we can have use our previous selections for booking. The app is so interactive. The edumunds also provides a lot of information but it is not up-to the Gulliver. The Edmund had options of vehicle parts, used vehicles , inventory pictures and many more. The objective of both are same. They are selling the cars. They are doing there best in giving user best experience.

2.Edmunds provides us with high resolution photos but it consumes high amount of data. With this high resolution photos we can zoom in the picturea of the cars. As it is a used car selling website high resolution pictures are must. With this we can give a better user experience. The user can zoom the vehicle picture and can see the condition of that car. So I think using high resolution picture are better than using low resolution pictures.

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