QUESTION 16 2 poi The EU has benefited its member nations because firms do not n

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QUESTION 16 2 poi The EU has benefited its member nations because firms do not need to market their products and services on a nation-by-nation basis; most tariffs that affect pricing practices have been removed; and O most companies within the EU are engaging in strategic global partnerships 0 there is a legally binding code of economic conduct 0 there are fewer regulatory restrictions on transportation, advertising, and promotion. O there is immunity against world recessions. O there is a common language advantage among Eu consumers QUESTION 17 2 point Which of the following statements best describes how a supply chain differs from a marketing channel? O A supply chain includes suppliers; marketing channels do not. O Communication is more important in the marketing channel than in the supply chain. O A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer. chain. A marketing channel includes suppliers that provide raw material inputs to a The marketing channel places more emphasis on cost-effectiveness than the supply manufacturer

Explanation / Answer

16. C. There is a fewer regulatory restrictions on transportation, advertising and promotion.

Most of the tariffs have been removed and along with that there are fewer regulations or restrictions on advertising, promotions and transportation within the member nations.

17. A. A supply chain includes suppliers ; marketing channel doesn't.

Marketing channel includes manufacturers, wholesalers, retailers and then ultimate consumers

While supply chain primarily includes suppliers. Hence they both are different and option A describe it perfectly.

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