QUESTION 22 2 points Sa All of the following are reasons direct-mail and catalog

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QUESTION 22 2 points Sa All of the following are reasons direct-mail and catalog retailing are attractive except O they can serve as a tool to encourage consumers to visit a website, a social media page, or even a store. they can eliminate the cost of a store and clerks. O their paper costs and postal rates have declined, making them less expensive to send. O they can improve marketing efficiency through segmentation and targeting. O they can create customer value by providing a fast and convenient means of making a purchase QUESTION 23 2 points Sa A global marketing strategy refers to O the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses O the strategy used by multinational firms that have as many different product variations brand names, and advertising programs as countries in which they do business. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation. the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources toward customer education

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Question 22: They can create customer value by providing a fast and convenient means of making a purchase.

Question 23: The strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.

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