17. You work for a clothing merchandiser that has been using the same fabric man
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17. You work for a clothing merchandiser that has been using the same fabric manufacturer for the last decade. When a new designer joins the team, he asks the team if they have considered using an alternative fabric manufacturer whose prices are more affordable The team is mainly concerned about sacrificing quality and style for cheaper prices, but the new designer assures everyone that there are companies out there that produce high quality goods at reasonable rates. The team decides to research possible alternatives Which described above? of the following purchase behaviors is represented in the business buying situation a. Extended problem solving. b. Limited problem solving c. Impulse buying behavior. d. Low-involvemen e. Routinized response behavior. t decisions.Explanation / Answer
In this scenario, the company is already aware of the product category that is the fabric which is to be purchased from the manufacturer. The clothing merchandiser here only needs to decide upon the brand(the new fabric supplier in this case). They are hesitant to go for a new fabric manufacturers due to quality concerns, even though they might be supplying the fabric at lower cost.
Therefore, this decision making process is that of a limited problem solving. Limited problem solving is where the buyer is aware about the product category but is not sure about the brand and its products features.
Extended buying problem involves buying low cost frequently purchased items requiring little research.
Impulse buying is an unplanned impulsively made purchase decision.
Low involvement purchase decisions required little efforts from the buyers because the purchased item is not of significance.
Routine response behaviour is when a buyer makes a purchase which he has already done earlier. This is what the clothing merchandiser has been doing so far with its existing fabric supplier.
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