What type of organization(s) benefit most from the technology Cloud Computing. (

Question

What type of organization(s) benefit most from the technology Cloud Computing. (Real World Application). Elaborate on what business problem the technology solves. Also, how does it help the organization achieve one or more of the following:

Achieve operational excellence through higher levels of efficiency and productivity.

Create new products, services, and business models.

Raise revenue and profits while lowering costs by increasing customer and supplier intimacy.

Improve decision making for managers and employees.

Increase competitive advantages.

Insure survival caused by business environment changes.

Explanation / Answer

Introduction:

Based on the ever-changing landscape in the IT world, I would like to choose Cloud Computing area of business to discuss on why it would improve an organization’s efficiency and competencies while also reducing the risk associated with it.

Data Storage and accessibility of stored information and related programs over the web instead of the physical hard disk is referred as cloud computing. While comparing this with the conservative approach, when it comes to the explanation of the client-server architecture, the presentations usually represents a huge server infrastructure in the web which is now just represented as a white cloud.

Now let’s discuss how ‘cloud’ overcomes the challenge an organization that uses physical hardware & software for delivering the related services.

1. To sustain spotlight on the core deliverables: These days organizations are pondering that having IT department in their companies are no more a distinguished competence. Moving to cloud-related services as either a stand-alone application or over the web is the most cost-effective model.

2. The quickness of the Business: Organization with enormous investment in IT suffers when it comes to meeting the ongoing demand in the market due to the pressure of new entrants. This limitation overcomes through the cloud as it prevents these complex situations.

3. The decrease in the capital cost: Huge Investments can be minimized by keeping sourcing data through the cloud. Operating expenses is almost nil.

4. Condensed Capital Expenses: Large capital investments can be minimized or eliminated altogether in favor of small monthly payments.

5. Scalability Elements: Organizations whose staffing requirements are variable in nature can easily benefit from the cloud as both during peak and off-peak season by having a contingent workforce.

6. Accessibility: One of the significant benefits of cloud services are users can access the internet from anywhere in the world.

7. Staffing efficiency: Cloud helps in maintaining an effective technology workforce and outsourcing key technical requirements which are relevant to the context of the business.

Above are the various organizational efficiency that we can see by implementing cloud-based technology and mitigate the associated risk. Some of the very common examples of cloud computing adapted by various organizations are Google drive, Microsoft one drive, Apple cloud, Amazon cloud drive, Dropbox etc.,

Big Data Challenges for Marketers and cloud computing solutions:

Many marketing executives and their divisions commit to being higher the better. They assume that by including more inputs and increase the information source, it will provide better solutions. By collecting and distributing data in TB’s without someone using and interpreting the data is like eating without appetite and is a big issue from the credibility perspective. Another limitation is many such executives who do marketing of big data lacks the basic knowledge of big data on how it actually enables the consumers to successfully use it for their business.

Other common errors are marketing executives end up spending lot of time on achieving the trends at the macro level in the cloud computing systems. The amount of data and the related inferences are frequently ignored when big data is not utilized effectively by the available small amount of data and they are considered basis the interoperable sync. To ensure an advantage over competitiveness, big data need to be responded in a timely manner. There is also a lot of conflicts between marketing and sales teams as this prevents long-term opportunities instead just promotes short-term sales options.

Some of the other limitations of using big data in marketing arena are the impact that it has data privacy of an individual. There are many big companies use the individual data and use it for their market research, the individual’s private information is being used. These are some of the limitations of Big Data for the marketers.

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