The Purchase-Decision Process- Five stages in the buying decision processes are-

Question

The Purchase-Decision Process- Five stages in the buying decision processes are-

Problem/Need Recognition - Recognize what the problem or need is and identify the product or type of product which is required.

Information Search - The consumer researches the product which would satisfy the recognized need.

Evaluation of Alternatives - The consumer evaluates the searched alternatives. Generally, the information search reveals multiple products for the consumer to evaluate and understand which product would be appropriate.

Purchase Decision - After the consumer has evaluated all the options and would be having the intention to buy any product, there could be now only two things which might just change the decision of the consumer of buying the product that is what the other peers of the consumer think of the product and any unforeseen circumstances. Unforeseen circumstances for example in this case could be financial losses which led to not buying of the product.

Post Purchase Behavior - After the purchase the consumer may experience post purchase dissonance feeling that buying another product would have been better. addressing post purchase dissonance spreads good word for the product and increases the chance of frequent repurchase.

These five stages are a framework to evaluate customers' buying decision process.

Required: Now that aware of the consumer purchase decision process:

1.To what degree do you find yourself filtering the marketing that you are exposed to differently? Write 50 words.

2.Analyze the 5 stages of decision process of a recent purchase you made. What are some of the factors that could have had an impact on your purchase? Write 250 words.

Please write in your own words. Please don't copy from anywhere and Chegg's solution.

Explanation / Answer

1. While looking for a product, we need to face huge amount of marketing and it is very difficult to avoid them . They try to explain us all their products and will also try to influence us regarding what to buy. They try to sell us a high priced product more than what we require. We generally try to avoid their questions , give them straight answer on what we need or jusy ask them to leave us alone and let us todo our shopping. When we go in search of alternatives we need to face marketing multiple times and we try to not get influenced by thema nd take our own decisions.

2. Let us consider buying a flat. We first decide what we need a two bedromm flat or a three bedroom flat. After we come to a conclusion, we start searching for new constructions inthe locality we want . We write down some property names and visit them one by one. We take quotations from every builder and compare them with the quality maintained by them. We finally decide on one property and purchase it. After purchase if any problem occurs in the property we regret buying the property . This decision might change if we face any financial issues or some of our family members did not like the flat.

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