The Purdue chicken company throws away millions of chicken feet every year. They
ID: 394354 • Letter: T
Question
The Purdue chicken company throws away millions of chicken feet every year. They have decided that they would like you to come up with a useful product for the chicken feet plus write a radio commercial for your new product. Make sure you give the product a brand name like Purdue's chicken foot back scratcher or Cluck Cluck Backscratcher. The radio spot can be 30 seconds or 60 seconds. Tell me at the top left of the radio spot if the commercial is 30 seconds or 60 seconds. Below this assignment is an example of a two column radio spot. Please save your radio spot in a PDF so it will submit as two columns. Create your radio spot in the two column format or you will lose points. If your computer won't allow you to do this let me know or call the help desk and someone can help you. Radio spots can be tricky in that they need to create visuals in the listener's mind, plus keep the interest of the listener. You know how easy it is to turn the station when a commercial comes on. You need to open with a catchy beginning, and I like when there is music or sound effects in the back ground but you don't have to (think about the Shane company and how they don't use anything in the back ground, it's just the announcer talking). IN ADDITION, to the commercial, send me target market information including: 1) Who is your target market. List demographics: age, gender, marital status, income, etc. List Psychographics personality of the target market, like emulators, workaholics, partiers, lazy, , etc. 2) Where the radio spot will run, what times and why have you chosen this station or stations and why at that particular time. Make sure you create a 30 second or 60 second radio commercial and let me know which it is. I will time it so get it as close as possible or I will take off points. You do not have to record the radio spot just type the script. The Purdue chicken company throws away millions of chicken feet every year. They have decided that they would like you to come up with a useful product for the chicken feet plus write a radio commercial for your new product. Make sure you give the product a brand name like Purdue's chicken foot back scratcher or Cluck Cluck Backscratcher. The radio spot can be 30 seconds or 60 seconds. Tell me at the top left of the radio spot if the commercial is 30 seconds or 60 seconds. Below this assignment is an example of a two column radio spot. Please save your radio spot in a PDF so it will submit as two columns. Create your radio spot in the two column format or you will lose points. If your computer won't allow you to do this let me know or call the help desk and someone can help you. Radio spots can be tricky in that they need to create visuals in the listener's mind, plus keep the interest of the listener. You know how easy it is to turn the station when a commercial comes on. You need to open with a catchy beginning, and I like when there is music or sound effects in the back ground but you don't have to (think about the Shane company and how they don't use anything in the back ground, it's just the announcer talking). IN ADDITION, to the commercial, send me target market information including: 1) Who is your target market. List demographics: age, gender, marital status, income, etc. List Psychographics personality of the target market, like emulators, workaholics, partiers, lazy, , etc. 2) Where the radio spot will run, what times and why have you chosen this station or stations and why at that particular time. Make sure you create a 30 second or 60 second radio commercial and let me know which it is. I will time it so get it as close as possible or I will take off points. You do not have to record the radio spot just type the script. The Purdue chicken company throws away millions of chicken feet every year. They have decided that they would like you to come up with a useful product for the chicken feet plus write a radio commercial for your new product. Make sure you give the product a brand name like Purdue's chicken foot back scratcher or Cluck Cluck Backscratcher. The radio spot can be 30 seconds or 60 seconds. Tell me at the top left of the radio spot if the commercial is 30 seconds or 60 seconds. Below this assignment is an example of a two column radio spot. Please save your radio spot in a PDF so it will submit as two columns. Create your radio spot in the two column format or you will lose points. If your computer won't allow you to do this let me know or call the help desk and someone can help you. Radio spots can be tricky in that they need to create visuals in the listener's mind, plus keep the interest of the listener. You know how easy it is to turn the station when a commercial comes on. You need to open with a catchy beginning, and I like when there is music or sound effects in the back ground but you don't have to (think about the Shane company and how they don't use anything in the back ground, it's just the announcer talking). IN ADDITION, to the commercial, send me target market information including: 1) Who is your target market. List demographics: age, gender, marital status, income, etc. List Psychographics personality of the target market, like emulators, workaholics, partiers, lazy, , etc. 2) Where the radio spot will run, what times and why have you chosen this station or stations and why at that particular time. Make sure you create a 30 second or 60 second radio commercial and let me know which it is. I will time it so get it as close as possible or I will take off points. You do not have to record the radio spot just type the script.Explanation / Answer
i would like to suggest the new product for the chicken feet : make colourful bags with the skin of chicken feet after processing. Leather tannery can process the skin of chicken feet and This leather can be used to make exotic fashion bags by the Purdue chicken company.
Brand name for Bag : "Cul de Sac" Bag by The Purdue
Radio commercial script:
"Cul de Sac" Bag (:30)
SFX:(THIS IS SOUND EFFECT) SOUND OF OPENING THE DOOR
Girl: read the name of store "Cul de Sac Bag STORE" and Enters the store.
Manager: How can i help you mam?
Girl:No, I am just looking...... and.... wow beautiful....so colourfu....this laptop bag is wow ...I need to have this one. ....No..No...i already have so many...no, i should not...but this sling bag is so colourful ....ok i'll buy one more....No ...This clutch is very beautiful..i have to have this one.
Manager: You know mam...These are pure leather bags made from chickenfeet skin
Girl: Oh...i See thats why they are so colourful.
Manager: Anyways Mam, Shall i pack these 7 bags or....???
Girl: No..No i think i am taking that one too.
Punch Line: "Cul de Sac" Bag by The Purdue will rule the roost in fashion.
Answer: 1) Our Target market of these bags are girls who are sexy, confident and the girls who love to be appreciated.
Main target markets of these bags are: Teenage girls, Young college women in their 20's and women in their early 30's.
Demographically, all the markets are very different but in some extent the same .Like women of various nationalities, races, religions, family sizes, ages, and from different locations.but the similarity in their status and their income ;
so, our target market is women of upper-middle class and up.Even If they have same demographic groups ,they can be very different psychographical personalities based on their social class, lifestyles, and personality characteristics.
The psychographics of our target markets: They are middle to upper class, with social lifestyles, adventurous, sexy, edgy, stylish.
Woman in their 20's or 30's can be different from teenagers psychographically because of full time jobs, being a working moms. Behavioral segmentation is based on the different benefits that the consumer gets from the use of the product. like, the teenager consumer of our company looks for a boost in their popularity. but the woman in her 30's want to remain stylish.
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