ALS Ice Bucket Challenge: Utilizing the STEPPS CHART, which principles applies t

Question

ALS Ice Bucket Challenge:
Utilizing the STEPPS CHART, which principles applies to the viral success and wide spread participation in this fund-raising effort from a few summers ago? Comment on the principles you identify as influential in the success of this campaign.

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Explanation / Answer

According to me the principles behind the success of Als ice bucket challenge were:-

1)Triggers:- The Als ice bucket challenge was a successful because of triggers because it triggered a person to participate in an adventures things which was not performed earlier by anyone.

2) Emotion :- The als ice bucket challenge was a big hit as it creates a emotion of fearlessness by accepting the challenge .and prove the fearlessness by performing the task among the challengers.

3)Public:- The ice bucket challenge become a viral success because it is designed in such a way that most of the challengers were the known faces of the industry who has participated such as filmstars, businessman which were idle to many of the people in the country.so due to such big fanfollowings the public get mesmerised after seeing there idles performing such task.and started sharing the videos which becomes a great viral on the internet.

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