Jordano Food Products Supply Chain Profile Jordano Foods Background On Jordano F
ID: 386337 • Letter: J
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Jordano Food Products Supply Chain Profile Jordano Foods Background On Jordano Foods heir initial seure ceal that dey epeaded their prodect line and bega quearly buih ansthe plest in Elisbeboown. Penantrasia and a vaeboost in Mechan Current Situation The 1990s and 2000s were tima of agndcar gwh Sor ardno Mato and Laigi w eue sow esoneded $600 milion per year and a thind plant had ben beilt ih the westers faturing aad amwketing fantiona during the formutive years, and these two ares Role of Logistics in Supply Chains functional area for Jordano, but had received more attention during with Tracie's vision and leadership. The new vision of Susan Weber for SAB had tremendous potential for all members of their supply chain, including Jordano Foods. Now, Tracie has to help orches trate the transformation of Jordano. CASE QUESTIONS 1. What is your overall evaluation of the potential for Jordano Foods in this new relationship with SAB? Explain your position. What areas of logistics do you think have the most potential for Jordano and SAB to collaborate for the benefit of SAB's customers? Why? 2. PhotoGridExplanation / Answer
CASE ANSWERS:
They can collaborate in the areas of manufacturing & marketing, because they are the most important interface with logistics & this is also one of the core operations that jordano food have already been doing.
Logistic interface with marketing can include the four P’s of product, price, place & promotion.
Pricing here consists of shipment pricing, quantity discounts, inventory requirements etc.
Product includes consumer packaging i.e. shape, weight, transportation which when well planned can save millions of logistic costs.
Promotion which is based on the product popularity. The more popular a product is more easy will be its promotion.
Place consists of wholesalers & retailers. When there is more purchase, shipment size tends to be larger as a result of which number of transactions would be less & hence less logistic costs.
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