Question l: Choose a product or service to illustrate how several definitions of

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Question l: Choose a product or service to illustrate how several definitions of quality can apply simultaneously. Question 2: Explain vour reasoning a) A direct TV ad that states "Now get over 150 channels for only S29.99 for 12 months" b) A deodorant ad that promises "Stay dry in sticky situations" c) An ad for Paul Mitchell hair care products that states "Repair years of damage in minutes with Kera Triplex 2-step repair in-salon treatment. Reduces breakage up to 80%; improves shine up to 35%; prevents color fade up to 67% take home the benefits of strong, healthy hair with the complete Awapuhi hair care system. Protect and nourish hair with every wash, condition, and style" d) A Bulova watch add that explains "Most quartz watches are accurate to 15 seconds a month - Bulova Precisionist is accurate to 10 seconds a year. the key is Precisionist's unique three-prong quartz crystal, which producesa vibration frequency of 262.144 kilohertz, eight times greater than the usual tow-prong crystal and the highest of any watch available today. And, the innovative design of the Precisionist movement reduces the effects of temperature variation without using a high maintenance thermos-regulating integrated circuit. The result is watch that is extraordinarily precise, yet so easy to operate

Explanation / Answer

Answer1: The quality Management system includes streams or in business term flow of these three process
information flows, material flows and cash flows
Every one of these streams needs to work adequately, productively, and with remarkable quality.

I am taking the example of GROFERS, one the leading startup in India which is dealing in grocery segment provides a service that clearly illustrates the simultaneous quality definitions simultaneously.

Considering the inventory network makes us consider quality in an unexpected way. One of the issues with quality endeavours has been that they have a tendency to be too inside arranged. The store network makes them grow on their vision as the externalize forms that had already been disguised. They incorporate upstream procedures identifying with the managing suppliers—arranging, choosing, and enhancing provider execution—and downstream procedures—conveying items and administrations and serving clients.

Let's begin with the quality of their services, we are truly alluding to the amount of any credit that is identical to the higher quality. For Tangibility, they have more than 48 warehouses in the northern region only which makes their physical appearance so strong in that region.

For service reliability, the company has performed the promised service dependably and accurately like the quality of the product and if they deliver something other than what the customer expects, the customer will immediately return that product.

For responsiveness, the company have 24*7 customer care helpline number and chatbot facility on their website and mobile application where you can track your order and get to know the exact situation of the products that you have placed.

Similarly, for assurance, the company has built awareness and courtesy of employees and their ability to inspire trust and confidence among the customers. That is why almost 65% of the customers in the northern region has chosen GROFERS for buying groceries rather go to the market and purchase from the retail stores. Availability is of the stocks and varieties of the product made their service quality higher than the customer's expectation.

Note that administration configuration endeavours to address these diverse administration measurements at the same time. It isn't adequate for an administrations firm to give just sympathy if responsiveness and administration unwavering quality are insufficient.

Answer2:

a. The TV ad is based on value-conscious customers, who want more channels or a variety of channels but at the lower cost.

b. A deodorant promotion infers the amount of item based quality, in view of the organization's "otherworldly" quality notoriety.

c. The Paul Michael Hair care product ad claim to the client through its performance characteristics qualities, which is principally in light of user-based approach.

d.A Bulova watch promotion is likewise in light of the high quality of items and basically claims to the clients through client construct encounter situated in light of the organization's quality reputation.

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