LEADERSHIP CASE PROBLEM A Baxter, the Self-Adoring Charismatic Baxter is the mar
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LEADERSHIP CASE PROBLEM A Baxter, the Self-Adoring Charismatic Baxter is the marketing and sales director of Train and Subway Interiors, a niche company that makes interi- had collected some feedback about Baxter's approach ors for railroad and subway cars. The interior compo to leadership from his subordinates, colleagues, and nents include ceilings, overhead storage compartments,customers. She commented, Baxter is well liked and holding bars, and kitchenettes. As the demand for pub. charming. He is great at entertaining railway train lic transportation has increased, so has the business of and subway manufacturing executives, both from Train and Subway Interiors. Francesca, the head of HR and administration the United States and other companies. Yet a lot of Baxter attributes much of the sales growth of Train people are tired of his bragging and self-congratula- nd Subway Interiors to his magnetic personality, and tions. He talks about being the driving force behind the way in which he has inspired the four sales represen- this business, even though Train and Subway Interi- tatives on his team. Baxter says, "T'm a positive thinker. ors has existed for over fifty years. A clerk said that I know that we can win together. I smile at everybody, "Baxter makes more use of mirrors that anybody she and my customers love me. I'm good, my sales staff is knows." good, and we all know it. The competition is jealous Megan, a sales representative who left the company Baxter decorates his office to project his personal pride. An 8x10 photo shows him front and center on his college football team. Another photo shows him ry. to take a sales position with a steel company, made this comment about Baxter: "I liked most of the mar- keting strategy Baxter developed for the company He also has a warm personality. Yet, I couldn't take shaking hands with the U.S. Transportation secreta e-of-the-mo front of an Amtrak A large cabinet is filled with sales trophies and employ- onth plaques Baxter has won at various the way he never really listened to me. When I began talking about a tough sales problem I was facing, Bax ter would start talking about his self and the sales challenges he had conquered. If Baxter dropped by my ing in great detail what his beloved Labradors did oyers. Another photo shows Baxter smiling in high-speed train. The landscape on Baxter's laptop consists of a photo of Baxter seated between two Labrador retrievers. Phil, the head if engineering at Train and Subway, made this comment about Baxter as the head of mar- recently keting and sales: Questions A lot of people go for Baxter's hype and bravado He shakes a lot of hands, gives lots of pep talks, and smiles most of the time. But what Baxter doesn't realize is that without our design and engineering, he and his team would have nothing to sell. He tells me of course, that without his great marketing and sales skills, the company would have nothing but scrap. 1. What hints do you get from this case that Baxter 2. What hints do you get from this case that Baxter 3. What suggestions can you offer Baxter so he can is charismatic? is narcissistic? make more effective use of his charisma? ,Explanation / Answer
1) He motivated his four sales men to achieve the target. He has depicted his personality charms to attract his subordinates and team member. He has achieved many milestones with his great leadership qualities which i can say as charismatic leadership from the childhood. His presence to the Train and Subway interiors makes a different place to work for.
2) I observe after the reading the case that he excessively admired himself and his achievements. His decoration demand of the office to show his pride, he shakes a lot of hands, readymade smiles on everyone at every moment etc. shows his narcissistic behvior. He believes in his personal goal accomplishment at the cost of subordinate’s contribution.
3) I will suggest the following points Baxter to make more effective use of his charisma as follows:
a) Control his emotions like excessive handshake, laugh, smiles and self congratulations. He should do such things when time demands it on various occasions.
b) He should never appreciate himself or take credit alone. He should say that every effort or achievements is a work of team commitment and each individual.
c) He should listen carefully the problems of other employees then resolve the issue by critically examine the problem.
d) He should provide a combine lecture or tips while sales and marketing meeting. He should never use his own exaggerated achievements of sales in this discussion as people will not take the whole seriously.
e) He should make his personality attributes as more responsible one.
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