What social networking elements can be found in Flickr, a Web 2.0 site? If you l

Question

What social networking elements can be found in Flickr, a Web 2.0 site? If you like, you may choose another social networking site.

Define the term enterprise social networking.

Starbucks has a Facebook site, but Starbucks also has an enterprise social networking site (My Starbucks Idea). Access the mystarbucksidea.com site. What is your first impression?

Identify and explain two advantages for a company to have both a Facebook page as well as an enterprise social networking site.

Identify and describe four ways mystarbucksidea.com uses social networking to connect with customers.

Explanation / Answer

What social networking elements can be found in Flickr, a Web 2.0 site?

Answer:

Flickr and Delicious allow users to share content with each other as well as create groups for specific interests.

Bookmarks, videos, podcasts, and blog posts.

Define the term enterprise social networking.

Answer:

Enterprise social Networking:

Enterprise social networking (ESN) refers to the way an organization uses social media, social networking and similar technologies to connect to a broad range of business purposes, activities and processes.

ESN is used to suit varied organizational purposes, including:

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