Week 4DB: Hey, what Happened. to My Sugar Pops? Respond to the DB prompt in a ne
ID: 387752 • Letter: W
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Week 4DB: Hey, what Happened. to My Sugar Pops? Respond to the DB prompt in a new thread (150-word minimum) by Wednesday at 11:59 pm, making sure to incorporate information from this week's materials in your answer. (Copying the DB prompt or large-scale quotes from other students' posts or online sources are not counted toward the word count.) Then comment on two of your peers' responses (75-word minimum) by Sunday at 11:59 pm. Late major comments are penalized 1 point per day late. Posts are NOT to be made as attachments or they will be downgraded Note that you will not see your peers' posts before making your own. For more information on how the DB is graded, please see the rubric. In the early 1980's just as serious health effects were being noted about sugar consumption, Kellogg's changed the name of Sugar Pops to Corn Pops (the sugar content did not change) and the name of Sugar Frosted Flakes to Frosted Flakes (still sugar content remained the same) while Tony the Tiger still touted the product; General Mills produces two cereals (Total and Wheaties) that are identical in content yet markets them as two different cereals (one for the healthy and one for the athletic) with different prices to different consumers. Most car ads tout the speed of the car (yet tell you not to drive that fast), stack champagne glasses on the hood of the car (does anyone you know drive that way?) and shows SUV's driving through the mud and woods, yet most people use them for commuting on highways. This begs the question about the role of advertising in markets. While economists freely admit that advertising can earn millions for firms, economists often view advertising as wasteful since it does very little to inform consumers. Identify an ad you have seen recently (in the last two weeks from radio, print, internet. Do not trawl YouTube, etc. looking for ads or recall ads from the days of yore, for then you miss one of the central points of the discussion (paying attention to what is going on around you today) and discuss the role of the advertising in the marketplace. Specifically, what determinants of demand was the advertising attempting to deal with in order to impact sales? Please include an image or link to the advertisement with your post.Explanation / Answer
Recently in a TV advertisement of a car manufacturer, restyling and slight change of the model name has been used an important determinant of demand. Introducing such non price determinants of demand require manufacturers to educate consumers on the new vehicle’s attributes. The different attribute which should be given importance in the ad is its new features and the reason for restyling instead it showed the speed at which the model in the ad was driving and that too on hill roads.
Another ad is about intruding a new version of Pepsi where a model after seeing some protest going on for some social issues hands over her Pepsi to the policemen there, therefore stopping protests—and socioeconomic conflict. Here the company has misused social justice agenda for opportunities to promote its products which could affect the feelings of many people involved in such protests.
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