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4. Writing Persuasive Messages in Digital-Age Organizations In the digital-age w

ID: 387759 • Letter: 4

Question

4. Writing Persuasive Messages in Digital-Age Organizations In the digital-age workplace, lines of authority are less defined. The availability of information to all employees has increased, as has the prevalence of collaboration. While hierarchical divisions have diminished, you still may communicate messages downward and upward as well as horizontally. Pay special attention to the tone of the messages you wnte to persuade within your organization. Build interest by emphasizing benefits, and use strategies to overcome resistance. A successful persuasive message flowing downward requires What strategies are effective for persuasive messages flowin a preachy tone at apply. a little persuasion Avoid making a dollars-and-cents case. a lot of persuasion Support requests with facts, figures, and evidence Q Present your case timidly. O Describe potential benefits. G Strike a conversational, yet professional, tone. The following message is a persuasive e-mail to the writer's boss. Read the message, and then answer the question. To: Shen Wong From: Valerie Smimov Subject: Request to purchase new laptop Dear Shen,

Explanation / Answer

A successful persuassive message going downward requires a preachy tone

Strategies that are effectibe in perusassive message might be

Suggestion for Valerie to make her message more persuassive

As rer the option given,

Answer: Reducing resistance in persuassive requests

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