Global Motors has been considering some of the issues iden- in Case 3.2. He is c

Question

Global Motors has been considering some of the issues iden- in Case 3.2. He is considering different directions to First, he is a little concerned that most of the informa- on which Global Motors has based its decisions thus sion far i ns derived from either industry reports or opinions of any managers, designers, and engineers. Granted. e persons are quite knowledgeable of the automobile try. But Nick is concerned that neither he nor the these industry company have input from consumers. irst, Nick wants some consumer feedback on the dif- ferent.models proposed. He would like to have some con sumer input on what prospective customers think of the d models. Will they think they are too radically dif rent or embrace them as the future in autos? Will they think the fuel-efficient cars are too light and less safe? Wil they miss the luxury options? Nick wants a little input fron consumers to give bim confidence the company is on th prop right track with these proposed imodels Second, assuming consumers believe the propose models are appropriate. Nick wants to know the level desirability among the U.S. car-buying public for each the models. For the model or models Global Motors m produce, how can he de termine which types of consume will want them? For example, will higher, middle, or low seome consumers have different model preferences? V genter age, or education explain differences in preferen for the different models? With access to this informat Nick know .she can develop agood description of the ta

Explanation / Answer

Answer:- To deal with the first set of issues the research design that I would suggest would be exploratory design since Nick stated that he did not know how customers felt about certain issues because most of the information at hand is from industrial reports and opinions of individuals in the industry. Therefore, the exploratory design would be best since a significant amount of information is unknown. In addition, it is important to find more background information, define terms, and clarify how consumers feel about certain issues and how important these issues are to them.  

Answer:- The research design I would suggest to determine all of the following would be descriptive research, which would provide answers to questions of who, what, where, when, and how. It is also desirable to use because the findings if the sample is representative, can predict some variable of interest and projected on to a larger population.

Answer:- The design I would suggest for Nick Thomas’s last questions would be casual research because it can help understand a phenomenon in terms of conditional statements of the form “If x, then y.” This would be best because Nick is wondering if some of the models increase in mpg the would the consumer want to buy these models and by how much mpg must these models be increased to. Therefore, his questions would be considered and “if-then statement.” This questions being: if we increase mpg, then how much will need to increase in order to meet consumer needs and have them buy models instead of the better selling foreign models.

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