Global Petroleum (GP) is one of the world’s largest petroleum companies with off

Question

Global Petroleum (GP) is one of the world’s largest petroleum companies with offices located in the United States, the U.K., China, Russia, and Nigeria. The company is officially headquartered in Washington, D.C., and is listed on New York Stock Exchange. GP controls significant oil reserves, and is somewhat troubled by recent macro-level developments. As the company attempts to re-think its current strategy it needs to fully understand the nature of opportunities and threats present in the external environment. Help GP understand how different segments of general environment may affect its business.

Explanation / Answer

External issues certainly have an effect on the company’s business no matter which business you deal in. A SWOT analysis is a useful tool for brainstorming and strategic planning. You'll get more value from a SWOT analysis if you conduct it with a specific objective or question in mind. Like, you can use a SWOT analysis to help you decide if and how you should:

And as Global Petroleum is rethinking its strategy so the external factors are of prime importance.

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