You are a corporate event planner for Creative, Inc., a US-based company in your
ID: 388197 • Letter: Y
Question
You are a corporate event planner for Creative, Inc., a US-based company in your city (you decide the city and state). Your task is to come up with a corporate event that promotes your organization’s civic agenda that will ultimately result in a societal change.
Your goal as an event planner is to educate, persuade, promote, and produce social change among stakeholders of your organization.
Provide a brief description of Creative, Inc., the civic agenda, and the resulting societal change desired.
Identify a corporate event that promotes the civic agenda. Explain your choice. Select and reference one of the theories presented in Public Communication Campaigns, Part III. Theory Foundation that will guide your planning process.
Identify the audience for the event.
List several specific social change goals for the event.
Explain in 2-3 paragraphs your preliminary ideas for planning the event.
Explanation / Answer
Answer:
Brief civic agenda of Creative Inc along with societal change: Creative Inc. want to run social projects as a part of social corporate responsibilities that these projects could create positive significant impact on the life of civil people and helps in improving the social life of people. These projects are aimed for creating better societal changes in the society so that positivity is being maintained in the society. With these projects, the Creative Inc. will want to create positive image in the society and want to achieve the legal target set by the factory acts.
Identification of corporate event that promotes the civic agenda: The promotion of education schemes for poor people will be the key corporate event that will promote the civic agenda of Creative Inc. in the target society.
We prefer this project, because education is the basic fundamental factor that can make significant impact on the life of poor people and they can achieve better results with the help of the education support programs. The education for poor children is the key that can make significant impacts in the life of poor people. Hence I preferred this project for Creative Inc for societal changes in the community.
Social Cognitive Theory: This is the theory presented in Public Communication Campaigns, Part III and this theory will support this corporate civic program that will help the Creative Inc to achieve their social aims. This theory suggests that the skill and ability development is the key for better reforms in the poor people so we should focus on people development. The education program helps in skill and capability development in the society.
The audiences for this program are the poor people whose children are not getting right education and want to promote the educational schemes so that poor people can get benefited from this project.
Specific social change goals for the event are as below:
This will create the awareness on the poor people on the available education program.
The poor people can be benefited with this program and can plan to get the desire education for their children.
This will create better educational environment in the target community.
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