Targeted marketing was a matter of course in the village, as the one man at the

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Targeted marketing was a matter of course in the village, as the one man at the general store knew what everyone bought, and anyone standing nearby knew when the new fabrics were in and who was obviously making fresh clothing. It went away as we became anonymous shoppers in the SUPER markets and myriads of specialty stores. Now that it's coming back, people are getting quite upset that anyone knows their consumer habits. Market researchers love that mining of data allows a given consumer to fit a consumer profile (like governments use to identify potential criminal elements) which their client businesses can use to know their customers and provide a better shopping experience. But, what used to be a few smart salespeople with good memory is now a computer system with hundreds or thousands of users and a need for security. And consumers are volunteering TONS of this data with priority purchaser programs, "likes" pages on Facebook, and by using coupon aggregator and discount systems like GroupOn who checks us in to that swank restaurant we're visiting for 50% off.... How can we clearly define areas we want private? What should be done to protect our data? How do those areas and rules change by individual and event? Propose a scenario of a kind of data, an issue surrounding it, and a potential solution. Read others and do not duplicate previous threads. Remember, any of the three points can be different and it's new. As an example: Private personal identification data with agreed security measures was owned by a business that has gone bankrupt. What happens to the data, now? Post your thread, then comment on at least three others, to open up next week!

Explanation / Answer

Answer:

Data mining:

Data mining is a very key concept and if it works well it can bring you a great sale and customer satisfaction.

Data mining is extracting valuable data from a giant pool of database, which allows the company to decide and analyze that how they can improve their sales and other parts of the business. Over a past few years, data mining has helped lots of company in increasing their sales.

For Example, Amazon in which if a user sees any product on their website they filter and customise the user recommendation according to the user requirement. what is does, is that it increase your chances of user buying that product.

On a website, i registered myself with email and phone number. It is an online goods product selling site. After few hours they called me and told me about all the social media accounts and what I like where I live and what is the time when I most use the social media platform. So these things are really private and I think these breaches the privacy policy.

But companies like Google, Facebook, Instagram etc are accessing and storing all of our information and they use data mining technology to extract valuable data and these data are also private to most of the employees.

By extracting these valuable data they allow other companies who want to use these data for increasing their sales. on Facebook a company wants to post an ad. so the company can filter age, gender, interest, hobby and the time I use the most. I think this targeted marketing is very much personal and it gets deep into your privacy. so there should be a limit on how much a company can use a user data for a target marketing. Because I think it's some what manipulating the user interest.

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