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3. The explosion of information-driven self-serve options in the consumer world

ID: 3898057 • Letter: 3

Question

3. The explosion of information-driven self-serve options in the consumer world is evident at the gas station where customers pay, pump gas, and purchase a car wash without ever seeing an employee; in the retail store such as Walmart, Home Depot, and the local grocery where self-service checkout stands mean that customers can purchase a basket of items without ever speaking to a sales agent; at the airport where customers make resservations and pay for and print tickets without the help of an agent; and at the bank, where ATMs have long replaced tellers for most transactions. But a backlash is coming experts predict. Some say that people are more isolated than they used to be in the days of face-to-face service, and they question how much time people are really saving if they have to continually learn new processes, operate new mahines, and overcome new glitches. Labor-saving technologies were supposed to liberate people from mundane tasks, but it appears that technologies are actually shifting some tasks to the customer. On the other hand, many people like the convenience of using these self-service systems, especially because it means customers can visit a bank for cash or order books or gifts from on online retailer 24 hours a day. Does this mean the end of “doing business the old-fashioned way”? Will this put a burden on the elderly or the poor when corporations begin charging for face-to-face services?

Explanation / Answer

Does this mean the end of “doing business the old-fashioned way”?

The business format getting changed periodically, people are interested shift to automatic tasks than depending on other human for regular activities. So comes the e-market, ATM, Ticket booking are become prevalent among the people. To answer this question, around 80% "doing business the old-fashioned way” got over. But still there are some areas where people and technology are much focused so there exists old-fashioned way of get the service face-to-face. Soon that will also get its own way of getting serviced with human interaction.

Will this put a burden on the elderly or the poor when corporations begin charging for face-to-face services?

Definitely it will give a impact for the poor people, most of poor people are requesting for face-to-face service, because they don't have the medium(Internet, computer) to make use of technology provided for the service. If they have been charged for face-to-face service sure they will be impacted badly. There should be some privilege given to poor people and elders to maintain the balance in getting the service.

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