2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU)
ID: 390130 • Letter: 2
Question
2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s ANS: 3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek. ANS: 4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box. ANS: 5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind. ANS:
2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s ANS: 3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek. ANS: 4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box. ANS: 5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind. ANS:
2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s ANS: 3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek. ANS: 4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box. ANS: 5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind. ANS:
Explanation / Answer
2- False
Strategic business units division of large company that specifically operates independently it's not a part of a menu.
3- True
Marketing plants are oriented by mission statements for determination of the goals of the organisation as well as to follow the specific terminology of the company.
4- True
It provides extensive customer base support by capturing large amount of customers providing competitive advantage over jack-in-the-box.
5- False
For proper implementation of strategy in an organisation as well as entrance in the customer implementation of the strategic plan is consistently required.
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