Outline three groups of marketers that are focusing on satisfying customer needs

Question

Outline three groups of marketers that are focusing on satisfying customer needs while proactively protecting market share Outline three groups of marketers that are focusing on satisfying customer needs while proactively protecting market share authors of the joua a feel connected to the organisation and maintain high levels of satisfaction and loyalty leading to higher levels of employee retention. Identify four skills and competencies that marketers need to succeed in the future. (4) stion 4 125 Identify the three main strategies for growing a company's core, as noted by UK marketing guru David Taylor, and provide an example for each. Outline three groups of marketers that are focusing on satisfying customer needs while proactively protecting market share. Describe any three broad strategies often employed by market followers to meet their competitors. Some companies abandon weaker products to concentrate on new and more profitable ones. However, they may be ignoring the high potential many mature markets and old products still have. Differentiate between three ways marketers could change the course of a brand in the maturity stage of the product lifecycle. (7 TOTAL: [10

Explanation / Answer

Three group of marketers that are focusing on satisfying customer needs while proactively protecting market share:

1. Digital marketers: Digital marketers are one of the most important marketer groups that work on providing seamless online shopping experience to the customers and addressing their concerns, thereby satisfying their needs.

2. B2B and B2C marketers: These group of marketers work on ground and promote their products to the customers through both offline and online channels and meet their customers face to face thereby increasing interaction with them. This creates a good bonding and customer trust as well.

3. Word of mouth marketers: These group of marketers work by creating customers based on their positive feedback and word of mouth promotion of the products or the company. This creates customer excitement and reliability to try out the word of mouth promoted products.

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