880016 1 QUESTION 3 An insurance company decides to market their business at an

Question

880016 1 QUESTION 3 An insurance company decides to market their business at an upcoming softball tournament even though they are not a sponsor They ordered 1000 of the softballs that appear to have broken through the window of a car, and placed them on all of the cars in the parking lot. Prominently displayed on the ball is the insurance companies logo, and contact information. This caused quite a problem with one of your current sponsors as they have exclusive rights to the insurance category. Which marketing strategy is best described here? O Guerilla marketing O Sales promotion O Viral marketing O Personal selling QUESTION 4 When people attend sport events, they generally expect the opportunity to relax, socialize with others and have fun These are considered which of the following types of experience? O meaningful experiences O intense experiences G specific experiences O generic experiences

Explanation / Answer

1, A, GUREILA MARKETING , THE MARKETING STRATEGY WHICH IS BEST IN THIS CASE ARE GUREILA MARKETING . IN GUREILA MARKETIN IS AN ADVERTISING STRATEGY WHICH FOCUSES ON LOW COST UNCONVENTIONAL MARKETING TACTICS THAT YEILD MAXIMUM REASULT.

2. MEANINGFUL EXPERIENCE. AS THIS IS A EXAMPLE OF MEANINGFUL EXPERIENCE.

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