Questions: 1 .Imagine that you are the website owner and want to automatically f

Question

Questions:

1.Imagine that you are the website owner and want to automatically filter out overly negative reviews. How might you do this in an ethical manner?

2.Talk to your friends about this case and brainstorm possible actions that a local business owner can take to offset the negative publicity associated with a especially bad review - identify both ethical and unethical actions.

3. What risks do you run in posting online reviews?

Here is the article associated with the questions, these are questions from a textbook on Chegg:

https://www.chegg.com/homework-help/ethics-in-information-technology-5-edition-chapter-5-problem-1c-solution-9781305142992

? Chegg Study TEXTBOOK SOLUTIONS EXPERT Q&A; Search Chapter 5, Problem 1C (1 Bookmark) Show all steps ON Problem Lawsuits Aimed at Yelp and lts Reviewers Yelp is an online local directory service that combines customer reviews and social networking features. A visitor to the Yelp site can search for a particular type of service (e.g., dog grooming) within a specific geographic area (zip code, city, etc.), Yelp then provides business listings that> meet the user's criteria along with a rating, reviews provided by users of the service, and other useful information such as business hours, address and phone number, and parking information. Yelp was founded in 2004 and earns revenue by selling ads to local businesses.49 Research by two Berkeley economists has shown that Yelp reviews can have a significant impact on the success of a business. For example, just a half-star increase on Yelp's 5-star rating scale makes it 30 to 49 percent more likely that a restaurant will sell out its 6-8 pm seating. The researchers concluded that online rating services "play an increasingly important role in how consumers judge the quality of goods and services."50 Yelp does not censor reviews and accepts reviews from friends as well as competitors of a business. As with other online rating services, Yelp has received criticism over the fairness of its reviews and has been accused of allowing fake reviews to be posted. However, Section 230 of the Communications Decency Act of 1996 protects Yelp from defamation lawsuits brought based on reviews that users post to its Web site.51 During 2010, several lawsuits emerged that claimed Yelp extorted businesses to advertise on the Web site in exchange for positive reviews. Yelp strongly denied the charges and eventually a judge granted the firm's request to dismiss the suits. However, the charges did cause Yelp to modify its review process. The firm discontinued its practice of allowing businesses that advertise with it to position their favorite review above all others. In addition, Yelp now allows users to see reviews that were deleted by its automated review process, which was designed to prevent business owners from posting too many positive reviews of their own business or strongly negative reviews of competitors.52 Online reviewers sometimes find themselves facing unpleasant consequences over what they have said in a review. An owner of a business may decide to confront a reviewer, either via online forums or emails, or in an actual face-to-face encounter. In addition, a 2012 Yelp reviewer was hit with a $750,000 defamation lawsuit and ordered to alter her derisive review of a home contractor, which included charges of jewelry theft.53,54 Discussion Questions

Explanation / Answer

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1.Imagine that you are the website owner and want to automatically filter out overly negative reviews. How might you do this in an ethical manner?

Answer)

Having a business website or a general website with bad reviews is a painful and bad thing for the website owner. Thus, we can filter out automatically overly negative reviews and also we can do this in an ethical manner such that users won't feel violated while using the service of the website and also while gaining the full picture of the website. The ways that we can automatically filter out overly negative reviews are:

a) Using text and word filters for anger and abusive language, means that the customer or user is trying to hamper and is unhappy for not known reasons and thus it will be best to remove them.

b) Response can be automated or personalized using tactful response to the passive-aggressive or sarcastic reviews and thus can be answered and sorted out suing tactics or telling them to contact the concerned person for the same.

c) Feedback system can be introduced for overly negative reviews, such that those overly negative reviewers can be asked for feedback by the system and the system can then close the overly negative reviews, by solving their queries and reasons of the overly negative reviews.

d) Various details of the reviewers account can be taken in while automatically filtering out overly negative reviews such as review is from someone who has written only 1 review, someone who does not have profile photo, incorrect details etc. to handle the overly negative reviews.

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