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What chief differencersj do you see between Chipotle\'s strategy and the strateg

ID: 391233 • Letter: W

Question

What chief differencersj do you see between Chipotle's strategy and the strategy being employed at Moe's Southwest Gril? Select 'yes for those statements below that are accurate and select "no" for those that are not. a. Moe's Southwest Grll only has company-owned restaurants whereas Chipotle has franchised restaurants b. Chipotle has a stronger emphasis on qualiry,fresh, mostly organic ingredients and classic cooking methods e places more emphasis on improving the speed and efficiency with which it can move customers through its serving line C. Chipote cick to select d. Chipote has yet to achieve the same number of restaurant locatons and does not seem to be growing as fast as Moe's. e. Moe's has yet to achieve the same number of restaurant locations and historically has not expanded the number of its restaurant locatons as fast as Chipote Yes No

Explanation / Answer

Ans: b. Chipotle has a stronger emphasis on quality, fresh, mostly organic. ingredients and classic cooking methods

Explanation: Moe's Southwest Grill offers nearly the same servings as Chipotle though they don't lay emphasis on organic natural ingredients.

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