13) When Rollerblade\'s marketing department designs a strategy to make it easy

Question

13) When Rollerblade's marketing department designs a strategy to make it easy for inline 13) skate buyers to buy them at a retail outlet that is convenient to them and where they feel comfortable shopping, it is concerned with the mix. element of the marketing A) product B) place C) promotion D) price 14) Magazines such as Time, Sports Illustrated, and People have launched kid and teen 14)_ editions. Children and teens are the product line's A) marketing mix C) target market B) marketing program D) market aggregation Although it was thought in the 19th century that production creates its own demand, in i5) the first third of the 20th century, North American companies began to produce more goods than their regular buyers could consume. At the same time, competition became more significant, and the problems of reaching the market became more complex. It was for these reasons the_ era began. A) sales C) product B) marketing concept D) production Reference: 01-02 Figure 1-1 The Organization and its Departments Human and epnt Senior Managemment systems Finance Environmental forces Social Economic Technological Competitive Regulatory 16) In Figure 1-1, "A" represents a firm's alliances with 16) A) suppliers C) customers B) other organizations D) other departments

Explanation / Answer

13) The correct answer is option B.

The 4P's to marketing are product, price, place and promotion. Place includes channel of distribution. The marketing managers make the decision whether to do direct distribution or indirect distribution. Direct distribution involves distributing products directly from the manufacturer to the customer. Indirect distribution involves distributing product through an intermediary. Example - Manufacturer selling to wholesaler and then to the retailer.

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