Provide two recommendations about factors that could improve the methodology and

Question

Provide two recommendations about factors that could improve the methodology and approach used in the data analysis below.

Data Analysis Specific to Equinox’s Need. The information that is going to be pertinent for analysis specific to that of Equinox’s needs are going to include the values of member shifts, the number of clubs, the amount of revenue through membership cost, personal training, and other areas. Being able to track the amount of members per year will show Equinox if there is any growth throughout the company; the number of open clubs will allow for the analysis of members per club and if the addition of the facilities was beneficial as a whole. Revenue tracking is going to be essential as the data from these methods are going to be key factors in the evaluation of what is bringing in the most amount of money and how to shift efforts in areas that need to see increases.

Source and type of information collected and analyzed. The health and fitness industry in 2012 alone had generated over $75 billion dollars in revenue, with more than 150,000 fitness facilities and over 131 million members worldwide. (Andeasson & Johansson, 2014) The Bureau of Labor Statistics predicts that over the next decade the fitness employment will see a growth of 10%, ranked among the highest increase from all occupational outlooks. (BLS, 2018) As these numbers show there should be an increase in the amount of business being done by all facilities, comparing to the market Equinox should be no different and gauge their growth along with the international standard. The filings to the Securities and Exchanges Commission by Equinox Holdings Inc. are going to show the most accurate numbers across the years to determine the direction the company had seen. The visual breakdown of the exact data in these statements can show the percentage fluctuations in each category from year to year. By evaluating which areas are seeing continual gains or losses will show management and decision makers which programs to continue, which to consider removing, and which clubs have the greatest member numbers to possibly see new expansion in those areas.

Explanation / Answer

The first recomendation to improve the methodology and approach of the given data is that by taking a polling in all the areas in which the Equinox exist.By doing so we can understand the level of growth in that particular area.Polling can help us to know the number of intrested people and also the people who can take special intrest in this to take this to the next level of its heritage.This can also increase its popularity by means of media and also to a large extent of mouth publicity.This can be a very good approach in improving its growth and also developing a medium for its future growth.One can simply go tothe poll booth and vote whether he likes it or he can also leave a message or a reason if he is not intrested in this.By this we can even know our drawbacks and try to overcome this in the coming days.

The second reccomendation is that we can start campaign yeary twice or thrice and try to reach more people where there is prone to start or establish a new one.These campaigns can help us a lot for the growth and also we can reach people from all over the world.Batches are divided and are sent to distinct parts as a part of campaign.So they can travel to all parts and try to deliver their ideas to all the people and get the list of areas where there is a prone to establish new ones or even develop the old ones.The result of the campaign may help to develop and gain some revenue.By campaigning we can understand the intrests of people and also the areas where there can be a success record by starting a new one.

These are the reccomendations we can think to improve its growth and develop it for the future.

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