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Nathan Rosillo stared out hisnoffice window at the lazy curves and lush, green,

ID: 391813 • Letter: N

Question

Nathan Rosillo stared out hisnoffice window at the lazy curves and lush, green, flower-lined banks of the Dutch Valley River. He'd grown up near here, and he envisioned the day that his children would enjoy the river as ne nad as a child. But now his own coppany might make yjhat a risky proportion.

Nathan is a key product developerat Chem- Tech Coporation, an industry leader. Despite its competitive position,Chem- Tech experienced several quaters of dismal financial performance. Nathan ans his team developed a newlubrifcant product that the company sees as the turning point in its declining fortunrs. Top executuves are thrilled that they can produce the new product at a significant ost saving because of recent changes in environmental regulations. Regulatory agencies loosened requiremnts onn reducing and recycling wastes, which means that Chem- Tech can now release waste directly into the Dutch Valley River.

Nathan is as eager as anyone to see Chem-Techsurvive this economic downturn, he doesn't think this route is the way to do it. He expressed his opposition regarding the waste dumping to both thr plant manager and his direct supervisior, Martin Feldman. Martin has always supported Nathan but this time was different. The plan manager, too turned a deaf ear." we're meeting gotbvernmnt standar." he'd said. "It's up to them to protect the water. It's up to us to make a profit and stay in business". Frustrated and confused , Nathan turned away from the window, his prime office view mocking his inability to protect thr riverhe loved. He knew that thr manifacturing vice president was visiting the plant next week. Maybe if he talkesd with her, she would agree that the decision to dump waste materiels in the river was ethically and socially irresponsible. But if she didn't, he would be skating on tjin ice. his supervisor had alredy accused him of not being a team player.Maybe he should judt be a passive by stander ----- after all, the company isn't breaking any laws

what would uou do?

1) talk to the manufacturing vice president and emphasize the responsibility that Chem-Tech has to, as an industry leader,set an example. Present he with a recommendation that Chem- Tech participate in voluntary pollution reduction as a markering tool, positioning itself as the environmental friendly choice

books:understanding management

Explanation / Answer

An ethically responsible product manager like Nathan should present the idea of changing the company to become an ethically responsible organization. Nathan can suggest that by participating in Pollution Control activities it will help promote the company as being Green and environmentally conscious. This would be a great move for the company and the turning point it really needs to help its decline. He should present the idea to the vice president regardless of the fact if she likes it or not, explaining that participating in voluntary pollution reduction will be the greatest marketing tool and positions the company as environmentally friendly, unlike other companies in the field. Minding his own work and not doing anything would be ethical wrong for Nathan and wouldn’t be considered ethical behavior, even if the company isn’t doing anything illegal. Also, calling a local environment protection group to start a protest against the company would be a wrong move on Nathan part because it could lead to the company's closure and lead to loss of jobs throughout the company, therefore, Nathan's best option is to choose to talk to the manufacturing vice president and emphasize the responsibility Chem-Tech has as an industry leader to set an example. Present her with a recommendation that if Chem-Tech were to participate in voluntary pollution reduction it would be used as a marketing tool, positioning itself as the environmentally friendly choice.

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