6. marketers provide deeper sales support to help customers in their comparison
ID: 392156 • Letter: 6
Question
6. marketers provide deeper sales support to help customers in their comparison e a. Unsought goods b. Shopping products c. Specialty products d. Convenience products Hligh-priced photographic equipment, very expensive brand name watches, and the services of medical or legal specialists fall under the category of a. shopping products b. specialty products c. unsought goods d. convenience product:s 8. A--s a name, term, sign, symbol, or design or a combination of these that identifies the maker or seller of a product or service. a. brand b. place d. target market 9. All of the following statements are accurate descriptions of the benefits of branding except which one? a. Brand names help consumers identify products that might benefit them b. Branding can help the seller position to a target market c. Buyers who always buy the same brand know that they will get the same features, benefits and quality each time they buy OR d. No correct answer since all of the above are benefits of branding 10. Kraft's introduction of a mayonnaise with a "wide mouth" jar was an example of changing the product's: a. labeling b. brand c. augmented product d. packaging is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups and are marketed through the same type of outlets. a. product mix b. product line c. brand d. brand equityExplanation / Answer
6 - c. Speciality products
7- b. Speciality products
8- a. Brand
9- b. Branding helps the seller to segment markets
10- d.Packaging
11- b.Product line
P.S. - Please leave a comment if any explanation is needed.
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