Select anu compan from seE00 an 166 PART 2 I Strategy Pormulation MODULE 6: BUSI

Question

Select anu compan from seE00 an 166 PART 2 I Strategy Pormulation MODULE 6: BUSINESS STRATEGY In this module, we will look at the business model your selected company uses and analyze its business-level strategy to see if it is appropriate for the strategic posi- ticn. If your firm is a large multibusiness entity, you will need to choose one of the major businesses (strategic business unit, or SBU) of the firm for this analysis. In. As noted in the chapter,each business stranegy price chapters, we collected information about this firm's extermal environment and some of its internal competi- tive advantages. Using this information and any other you have gatherod, address the following questions L Does your selected business have differentisted 4 Using the answers to tbe preceding questions identify which generic business strategies yoer firm is employing. Is the firm leveraging the appropriate value and cost drivers for the busi- ness strategy you identified? Explain why or why no is context-dependent. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation? 6. In Chapter 3, we identified strategie groups in the products or services? If so, what is the basis for this differentiation from the competition? Does your firm have a cost-leadership position in this business? If so, can you identify which eost drivers it uses effectively to hold this position? industry relevant to your firm. Review the firms listed in the same strotegic group as your selected firm. See if there is a simalarity with the generie business strategy used by each. In most strategic groups, there will be market and some strategy similarities across the firms. 2. 3. What is your firm's approach to the market? If it, . What suggestions do you have to improve the segments the market, identify the scope of com- petition it is using firm's business strategy and strategic position? myStrategy DIFFERENT VALUE AND COST WHAT DETERMINES YOUR BUYING DECISIONS? certain social causes? Or are price and availability the rea drivers of your purchasing dolars? What if you needed to buy a pair of casual shoest You have budpeted 80 for this purchase.You are in a lecal store and you have found two pairs ot shoes you lke. They are both S55. One is made by a campamy whose shoss you have purchased bafore, and you found the shoes durable and cefortable. The other pair is made by a newer compamy itfferentietion positioning versus low-cost strate gies can be particularty pronounced in the retaling sector. As noted in the ChapterCase, Whole Foods is a differentiated grocery store that is finding it necessary to respond to low-cost leaders, such as Walmart, that have entered the organic food mark et. Additionally, Whole Foods must contend with a possibly shrinking market segment of you've never owned their products but a friend of yours told you a bit about the company before clsss a tew weeks ag0. He also had been shopping for shces.) The fallowing is a brief write-up on each company. Which shoes do you buyt customers who will pay extra for erganie foods in an eco 1. GH. Bass was founded in 1878 in Wilton, Maine, and over lts storied History has largely maintained a differ- nomic downturn. Some customers who might enjay going bo Whole Foods are finding they get more for their money at a entiated position of high quality and comfortable casual shoes. The Bass Weejun loafer was introduced in the U.S. in 1936 and has conenued to grepel the firm as one af Ameríca's wg-selling shoe brands. They aso retail in Europe, Asia, and South America. traditional grocer such as Publiox or Safeway What role does the awareness of s firm's strategy have on your buying decisions? Will you select lor stay away from certain brands due to their position on global warming or

Explanation / Answer

Answer: 1

Yes, our business has differentiated products. We have our first product as engine, and then we have turbocharger as second product. The turbocharger falls under product differentiator category because the turbo used in our engines only. Then we have exhaust solution, then filters, then fuel system and so on. Thus all this products falls under the category of product differentiator.

The basis for this product differentiation is that

The basis for product differentiation is the strategy of the business to expand the business in the similar application. This is the outcome of the strategy of the business which focuses on the product differentiation for the future growth and success of the business.

As per strategic planning, our business’s target to focus on similar type of product which are essential for the performance of the engine equipment for the manufacturer.

All these products goes in the same automobile equipment i.e. engine and are performance contribution products in the engine equipment.

All these products are for the same purpose and used in same engine equipment.

All these equipments are strategic products and used in one set of assembly.

These products are purchased by one customer only. For the customer it is good that most of the parts he can get from one supplier.

All these components are engine performance components and contributes significantly in the optimization of the engine performance.

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