Please answer Marketing questions accurately Ritual consumption refers to a patt

ID: 393255 • Letter: P

Question

Please answer Marketing questions accurately

Ritual consumption refers to a pattern of behaviors tied to life events that tend to:

- have an attitudinal disconnect from traditional culture.

- have both a behavioral and universal component.

- have symbolic meanings and vary greatly by culture.

- offer opportunities for marketers of convenience goods.

73. Which of the following is an example of a product that is being sold in the business market?

- a mailbox to go in front of Pete’s new house.

- a thermometer to hang on the front porch of a school bus driver’s home.

- a truckload of sand to use on the beach being built for a lakefront resort.

- registration fee paid for a membership in a private health club.

74. Engineering personnel would have the most influence when the organization is:

- buying space for its booth at a national agricultural trade show

- designing a display rack for its pamphlets on areas of interest to farmers

- purchasing component parts for the farm equipment the organization manufactures

- renewing its subscriptions to several trade journals

75. Which of these best characterizes a modified rebuy situation?

- purchasing airline tickets under a new fare schedule.

- purchasing paper clips for the office.

- purchasing printer toner for a copier.

- purchasing the first local intranet for a small business.

76. Which is WRONG with respect to organizational buying:

- experienced buyers tend to be more cost-conscious than inexperienced buyers.

- in the straight rebuy situation a buyer wants to collect additional information about other vendors.

- the buying center can best be described as customer personnel who participate in the buying sequence for a product.

- to reduce uncertainty, buyers may choose “name” vendors and known products.

72. c. have symbolic meanings and vary greatly by culture

73. c. a truckload of sand to use on the beach being built for a lakefront resort

74. c. Things that are a part of the work of an engineer.

75. c. Rebuy means a repeat purchase under similar condition for the same item and of same quantity.

76. c. Buying center comprise of the entire team of people who are involved in the buying process including influencer, consumer, customer etc.

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