Please answer Marketing questions accurately Ilitch Publishing is known for its

Question

Please answer Marketing questions accurately

Ilitch Publishing is known for its consultative buying center culture. Recognizing this corporate culture, someone attempting to sell to Ilitch Publishing will:

-   address the concerns of all members of the buying center with particular attention to the decision maker.

-   focus attention on the gatekeeper in the buying center’s team.

-   focus on providing information to and making the sales approach to the one decision maker.

-   treat all members of the buying center as equally important.

80. To understand consumer behavior, marketers need to ascertain:

-   the difference between shopping and sensitivity goods.

-   the meaning of life.

-   the universal set of evoked goods valued by all consumers.

-   why people buy products or services.

Explanation / Answer

Address the concerns of all members of the buying center with particular attention to the decision maker is what Ilitch publishing will do in such a situation.

80. Why people buy products or services is what marketers need to ascertain to understand consumer behavior. The purpose of consumer behavior is to study the buying tendencies of consumers.

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