Please answer Marketing questions accurately An excellent reason to keep a “dog”
ID: 393254 • Letter: P
Question
Please answer Marketing questions accurately
An excellent reason to keep a “dog” using the BCG portfolio analysis is that:
- internal product champions would be upset if the “dogs” were eliminated.
- it complements or boosts the sales of another product.
- the inventory maintenance costs are lower than the disposal costs.
- the market might turn around, and the firm would be well-positioned for future growth.
Which of the following is an example of primary data that would be used by the Ashton-Drake Galleries to determine the popularity of its Precious Moments doll series?
- an article on Precious Moments found in Parade, the Sunday magazine found in many newspapers.
- data gathered by a doll collectors club about its membership.
- observing how individuals react to the dolls when they first see them.
- responses to a mail survey by National Family Opinion on how likely someone is to buy a collectible doll.
Which is WRONG about psychological factors affecting consumer behavior:
- consumer attitudes are fairly easy for marketers to change, leading to much brand switching.
- consumers often find it difficult to fully describe their buying motives.
- learning through generalization helps to account for the popularity of families of consumer product brands.
- people selectively attend to stimuli, e.g., commercials, which are familiar or anticipated.
70. With regard to our authors’ 5-stage model of consumer decision making:
- consumers try to reduce purchase risk by purchasing high-priced products.
- group influences begin to affect consumer behavior at the alternative evaluation stage.
- marketers can reduce a buyer’s post-purchase dissonance by keeping in touch with him/her.
- need recognition is triggered by stimuli within the consumer, leading him/her to seek out products.
71. One of the advantages of selling specialty goods & services is that when consumers want them, they will:
- consider many alternatives.
- expect them to be offered conveniently.
- question the price.
- search for them.
Explanation / Answer
Q. 1) It complements or boosts the sales of another product.
In BCG matrix, dogs represents low growth rate as well as low market share, so it doesn't consume alot of cash. In either way it boosts the sales of another product.
Q. 2) This question cannot be answered as it is considered as spam.
Q. 3) People selectively attend to stimuli, eg : commercials, which are familiar or anticipated.
There are some factors which affects psychological factors of a consumer behaviour such as motivation, beliefs and attitudes, learning, culture etc.
Q. 4) Need recognition is triggered by stimuli within the consumer, leading him/her to seek out products.
The 5 stages of Decision-making process totally include the needs which has been triggered and this leads to going into the buying process.
Q. 5) Search for them.
It is because customers invests so much efforts for finding the specialty products and services. When customers show preference for specialty products they simply search them.
Hope this helps :)
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